Savings, Commerse and Trading :: Market news

How i made 1 million in 24 hours

WHEN Melbourne’s Danielle Di Pilla came up with the idea for a new kind of soap, she never imagined it would make her rich.

As a pharmacist, she just wanted a product she could recommend to her customers who came in with dry, itchy skin complaints like eczema and psoriasis.

Now, the family business she founded is making a motza selling her goats milk soap around the world with $1 million worth sold into China in just 24 hours.

Ms Di Pilla sold more than 350,000 units of her Goat products during the e-commerce giant Alibabas 11.11 Singles Day shopping festival, in her second year on the Tmall Global platform.

Were very happy with the result; we did double (compared to) last year, she told

The decision to launch a Tmall store, giving the brand access to hundreds of millions of Chinese online shoppers, came after strong in-store demand at Chemist Warehouse, where Goat products are exclusively sold in Australia.

Obviously its difficult to get into bricks and mortar stores in China, but we were able to leverage our relationship with Chemist Warehouse, Ms Di Pilla said.

The discount chain was the top performing Australian seller during Singles Day, the Chinese online shopping event that began as an unofficial holiday for the nations many bachelors, for the second year in a row.

It reported sales of almost $2 million in the first 13 minutes of this years Singles Day, beating its own record from last year when it took 46 minutes to turn over the same amount.

For Ms Di Pilla, an existing presence on Tmall Global through Chemist Warehouses store on which Goat products are among the top sellers made setting up her own store on the platform a no-brainer.

Its opened up our product to the whole world, she said.


Manufactured, packaged and shipped from Victoria using goats milk from a farm at Traralgon, Ms Di Pillas products have all the qualities needed to capture the interest of the Chinese consumer.

But when she first got the idea for Goat soap back in 2011, the pharmacist was simply looking to fill a gap she observed in the market by chatting to her own customers.

There wasnt a natural product that I was satisfied with that I could recommend for people with sensitive skin, Ms Di Pilla said. brSo I started to research the alternatives that I could offer, and found that goats milk had therapeutic qualities its basically the same PH level as human skin.

She took the concept to Chemist Warehouses buyers, and the rest is history.

The original Goat soap did really well, and from there we added six extra flavours, she said.

Then we expanded the range to include body washes, lotions, creams, shampoo and conditioner. We started very slowly, at a pace we could afford.

Half a dozen family members work in the business, which remains privately owned, making up about half of its workforce.

Goat now has more than 40 products in its range, including a recently-launched organic childrens line, and a world first goats milk sunscreen is on the horizon.

It was born from an idea and it just evolved, Ms Di Pilla said, asked if she had always harboured entrepreneurial dreams.

You just become passionate about it, as you start to get the feedback from customers about the benefits you get inspired from that and it spurs you on.

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Ute discount war toyota hilux prices slashed to fend off ford ranger in 2016 sales race

TRADIES will be spoiled for choice if they’re in the market for a new ute in the lead up to the end of the year.

After two utes topped the market in October for the first time ever, the battle for bragging rights to become Australias top-selling workhorse has sparked unprecedented discounting.

The Toyota HiLux has dropped to a new low just 12 months after the latest model went on sale slashing $6500 off the full retail price of its flagship model, to $52,990 drive-away.

Customarily such discounts appear as a vehicle gets much older.

Toyota has been forced to sharpen its prices because the Ford Ranger four-door 4WD has beaten the equivalent Toyota HiLux model six times in the past 10 months.

Adding to the pressure, Ford has released a discounted $49,990 drive-away version of the Ranger ute which normally does not attract such savings in an attempt to undercut the Toyota HiLux, Australias favourite workhorse for the past 30 years.

At the bargain end of the market, the Mitsubishi Triton is making life difficult for the mainstream brands with a red hot deal thats at least $10,000 less than most rivals, at $35,990 drive-away.

The competition is so tough that Holden launched its updated Colorado ute two months ago with drive-away pricing across the range.

But despite the massive upgrades and the sharper pricing, the new Holden Colorado isnt selling as well as expected, so more discounts are likely around the corner.

The ute market has never been this competitive, said the executive director of sales and marketing at Toyota Australia, Tony Cramb.

Pick-ups these days are like family SUVs with a tray on the back. The nature of the product is changing.

Todays utes have most mod-cons, five-star safety and are more car-like to drive.

Pick-ups have been the top sellers in the US for some time, now that Australia is a more open market, things like this will happen, said Mr Cramb.

When asked if Toyotas discounts were a desperate move to try to win the new-car sales race in 2016 the first time a ute would take line honours Mr Cramb said: Were responding to the market. Itd be nice (if the HiLux becomes number one) because it means more Australians chose that vehicle more than any other. But number one is not a target. Its up to customers to decide.

When asked if Toyota was concerned about Ford closing the gap to HiLux sales, Mr Cramb said: We have respect for all our competition.

Last month, utes filled the top two spots in the sales race for the first time ever. The HiLux has led the new car market several times on individual months, but never before have two utes outsold the rest of the market.

Hot tickets:

Toyota HiLux SR5

Price: From $52,990 drive-away

Save: About $6500 off the full RRP

Ford Ranger XLS Special Edition

Price: From $49,990 drive-away

Saving: About $5000 off the full RRP

Holden Colorado LTZ

Price: From $51,315

Saving: About $5000 off the full RRP

Mitsubishi Triton GLX

Price: From $33,490 drive-away (when $2000 cash back is taken into account)

Saving: About $10,000 off the full RRP

This reporter is on Twitter: @JoshuaDowling